Hi, I'm the Founder of Clearly Influenced - Ethical AI Compliance Consultant
Helping UK businesses and creators implement AI responsibly to protect their reputation and build client trust.
Why I Focus on Ethical AI Compliance
During my decade in IT, I noticed a pattern: businesses were adopting AI tools rapidly but staying quiet about it. Marketing agencies used ChatGPT for campaigns, accounting firms automated bookkeeping processes, creators enhanced content production - but few discussed their AI usage openly with clients or audiences.
This created an unnecessary tension. Clients suspected AI involvement but received no transparency. Audiences questioned authenticity without clear disclosure. Professional firms worried about regulatory compliance without proper frameworks.
I saw an opportunity to help businesses use AI transparently and responsibly, turning potential trust issues into competitive advantages.

Testing the Approach
When I began openly documenting my own AI usage - explaining which tools I used, how I ensured quality control, and what safeguards protected client data - something interesting happened. Clients didn't lose confidence; they gained it. They appreciated the honesty and felt more secure knowing I had proper processes in place.
This experience showed me that transparency around AI doesn't weaken business relationships - it can strengthen them when handled professionally.

The Growing Need for AI Compliance
UK businesses are increasingly using AI tools while regulations continue to evolve. Many professional services firms, marketing agencies, and content creators need practical guidance on:
- How to disclose AI usage appropriately to clients and audiences
- What policies to implement for data protection and quality control
- How to stay ahead of changing regulatory requirements
- Ways to turn transparency into a business advantage rather than a liability

My Approach
Rather than treating AI compliance as a box-ticking exercise, I help businesses integrate ethical AI practices into their operations. This means:
For Professional Services: Protecting client relationships and professional standards while leveraging AI efficiency gains.
For Content Creators: Maintaining audience authenticity while using AI tools to scale content production.
For All Clients: Creating frameworks that protect reputation while enabling responsible innovation.

Services We Provide
Clients who implement proper AI transparency frameworks typically see:
- Stronger client relationships built on trust and openness
- Reduced regulatory risk as compliance requirements develop
- Competitive differentiation in markets where others remain secretive
- Clearer internal processes that improve AI tool effectiveness
The goal isn't to eliminate AI usage - it's to implement it responsibly so businesses can capture the benefits while managing the risks.

Getting Started
If you're using AI tools in your business or content creation but lack proper compliance frameworks, we should talk. The assessment process identifies specific areas where better practices could protect your reputation and strengthen client relationships.
Most businesses find that implementing ethical AI practices is more straightforward than expected - and often provides unexpected competitive advantages.